Revive Financial Celebrates 20 Years at the Forefront of Supporting Australians Through Financial Hardship
Revive Financial proudly marks 20 years of helping Australians overcome financial hardship and take the first steps toward a positive financial future. From its inception in 2005 as Debt Rescue, through its evolution as Lanyana Financial Group and now as Revive Financial, the business has grown into a leader in financial wellbeing for all Australians struggling with debt.
Craig Francis, CEO of Revive Financial, reflects on the milestone:
“For two decades, we’ve walked alongside Australians during some of their most difficult financial moments. What began as a mission to offer compassionate debt solutions has grown into a broader purpose: to provide financial wellbeing for all Australians struggling with debt.”
Revive’s journey has been one of ongoing transformation and impact. Initially offering business and personal debt solutions, the company sharpened its focus on personal insolvency to deliver deeper expertise. Today, it stands at the forefront of financial hardship support, with services spanning early intervention, tailored guidance, and innovative solutions designed to prevent and resolve financial stress.
“Hardship looks different for everyone,” Francis said. “That’s why we focus on offering the right support at the right time—whether someone is behind on repayments, struggling with multiple debts, or already in financial crisis.”
“We’ve evolved from being a personal insolvency provider to a leader in financial hardship support,” he added. “We’ve grown with our clients, and so have the solutions we provide—shifting from a strong foundation in personal insolvency to a much broader offering that now includes debt management and various hardship solutions.”
Revive Financial’s work is guided by a clear vision: giving Australians a fresh start to a positive financial future.
A key driver of Revive’s growth has been its ongoing investment in purpose-built technology. Digital platforms and automation tools are making support more accessible and private for customers, while enabling faster, more efficient collaboration with creditors.
“Technology has been a key focus in helping us break down barriers to access and create a more empowering journey for Australians in need,” Francis said. “We’ve designed our tools to remove friction—for both people in debt and the institutions supporting them. It’s about making the process less intimidating and more human. It’s also allowing us to scale our impact and partner more effectively with the broader ecosystem of creditors and financial institutions.”
As Revive Financial marks two decades of service, its purpose remains clear: to support Australians in hardship with expertise, innovation, and care. The company continues to lead with empathy, helping people take back control and move forward with confidence.